Competitor Research

Customer Experience Healthcheck

Your customer has choices. Why will they choose to spend their money...

Service Heroes

Share your stories about customer service superheroes.

Tell Us

Share your customer service experiences with us.

Home

Competitor Research

Why do you need it?

Your customers are usually quite aware of how you compare to the different businesses in your industry. They know how businesses perform on criteria important to them like after sales service, price, range and quality and shop accordingly. If your customers know how you compare, how can you afford not to?
Knowing your customers perceptions of the players in your industry can help you to focus your marketing on highlighting your strengths. This is far more effective than trying to get your customers to change their perceptions.

Who should use this?

This package provides new businesses with a good understanding of their market place, allowing them to explore different ways to position themselves to their customers. For more established businesses, knowing the perception of your company relative to competitors allows you to take ownership of that strength.

What does it entail?

When looking at your competitors you need to take into account not only businesses selling the same products and services as you, but also potential entrants to the market as well as those offering items that remove the need for your product or service. SpySee uses a combination of surveys, mystery shopping and focus groups to give you a picture of your market through your customer's eyes.

How do we do it?

SpySee mystery shoppers come from all walks of life. Our extensive database covers the requirements of our customers whether they would like feedback from a shopper who represents their current customer or one who represents a target market they would like to move into. Shoppers can be educated in the background of the project or they can be given minimal instructions as required. We use questionnaires, focus groups and mystery shops depending on the project goal.

When should you do it?

Because perceptions change over time, SpySee recommends that you conduct a competitor analysis every 12 to 18 months.

What if you're an online business?

Understanding your competitive environment is as relevant to online businesses as it is to offline businesses.

How much does it cost?

SpySee packages are tailored to meet the needs of our clients. We take into account your budget and the sections of this package that will provide you with the information you need. We then tailor a package specifically to suit your business. Our programs are used by both large businesses and start-up companies, so why not contact SpySee for an obligation free quote.

Existing Assessors

Act Now

Request an assessment.

Become a Customer Experience Assessor.

Request a competitor analysis report.

Rewards

Suggested products or services to reward your star performers

Customer Experience Assessment

A Customer Experience Assessment is one way of giving a voice to your customer. It's a step on the path to customer collaboration, for its strength lies in listening.

Reviews

Reviews provide useful feedback to potential customers about our mystery shoppers' purchasing experiences at various businesses.