Who should use this?

This package has been designed for businesses planning an advertising campaign and wanting as much feedback from their target market before committing to a particular design or strategy.

Why do you need it?

Feedback from your target market at various stages in the design process helps to improve the effectiveness of your advertising campaign by making it directly relevant to your target market.  Unlike most business areas where you can rely on numerous feedback loops to make informed decisions, advertising very rarely receives objective and reliable feedback. Sales data is often used as a measure, but this is frequently clouded by "noise'' such as current economic trends, competitor behaviour, out-of-stock situations etc.

In many cases, businesses look to the leader in their industry as a guide to what advertising strategy to follow. However, sometimes the leader is doing well in spite of a bad ad campaign, not because of it. When it comes to advertising very few businesses consult their target market even though it's the logical thing to do. They base their decision on the opinion of the ad agency and their own idea of what a good ad should look like. SpySee makes obtaining quality information easy. We help you to obtain feedback from your target market and improve the effectiveness of your advertising campaign.

What does it entail?

Like all of SpySee's services our Advertising Research Package can be tailored to your needs. However, we have found that the following format provides valuable data upon which to base decisions:

Step 1: Evaluate past campaigns

Step 2: Evaluate campaign concept

Step 3: Evaluate final concept

Step 4: Evaluate effectiveness

How do we do it?

When should you do it?

What if you're an online business?

How much does it cost?

SpySee packages are tailored to meet the needs of our clients. We take into account your budget and the sections of this package that will provide you with the information you need. We then tailor a package specifically to suit your business. Our programs are used by both large businesses and start-up companies, so why not contact SpySee for an obligation free quote.