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| Understanding your customers - a solution for every business |
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Service is the key to a successful business. Lift your service, lift your profits is SpySee’s philosophy, however to be able to manage your services you need to understand your customers. Every aspect of your business needs to be looked at from the management level to the quality of your products, to your website. Your customers will stand up and take notice of your business if you can build a customer based outlook into every part of it. To do this you need to understand what, how and why consumers choose you or your competitors. SpySee has many options for you to choose from to help you understand and manage your customers better. Mystery ShoppingAn anonymous visitor can assess your business from their viewpoint this can be conducted either face to face, over the phone, or through your website.Focus GroupsFocus groups are a qualitative method of research which provides a rich and insightful look into your business. You will receive information, data and feedback into either a chosen area of your business or on a particular product.They take the form of in-depth discussions with small groups of eight to ten people who are carefully selected based on a set of criteria, with the discussion usually lasting one to two hours. Product researchProduct research can consist of a survey based on a current product or a new product. Trials of the product may or may not be given to the participants, however trialling a product is a very effective way to encourage new customers and the feedback will be much more specific.Product trials or surveys can be sent to a chosen group of participants carefully selected based on a set of criteria from our database. The information, data and feedback will then be collected and graphed into a final report. Tell UsWe will collect and manage your customer feedback through our website. This service is included in our mystery shopping packages for ongoing clients as we feel it will enhance the results and give all of your customers a chance to provide feedback. Tell Us can be adapted to your businesses needs.Customer Service Satisfaction Reports (CSSR)A special mystery shopping style of report conducted on a group of businesses of the same type. The results will let you see how well your business rates against your competitors, and the areas that you could improve to become number one. |
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