• Advertising research
• Branding research
• Competitor research
• Marketing mix research
• Quality control research
  
• Website marketing for retailers
  

Advertising research - Knowing that your advertising campaign is appealing and relevant to your target market before it hits the streets can save you a lot of money. Feedback from your target market at various stages in the design process helps to improve the effectiveness of your advertising campaign. SpySee makes obtaining quality information easy.

Branding research - A basic truth of doing business these days is that there is very little that your competitors can't duplicate. However, the one thing that provides a competitive edge and cannot be copied is your brand. SpySee provides valuable feedback on how your business is tracking with regard to the key elements that go to building a strong brand. We use a combination of surveys, focus groups and mystery shopping to examine brand recognition, recall and image.

Usability testing - Your webstats will tell you important details like how many visitors your website had, how long they spent on a page and when they left. What it doesn't tell you is why they left your website without making a purchase. Your marketing department might have one view of the problem, your IT and sales team another. What you need is objective data sourced from people within your target market. SpySee's mystery shoppers provide you with feedback based on real life situations.

Evaluation of systems and processes - A reliably high standard of customer service directly affects your bottom line in terms of customer retention and referrals. Customer service research looks at your interactions with customers. It can give you information on customer expectations as well as valuable feedback on their experience of shopping with your business. SpySee can help you to gather performance feedback on the different parts of your service delivery, from product quality and complaints handling to processes and procedures for managing the sale.

Product, Pricing, Distribution and Promotion Research - Marketing mix research is great for testing new concepts or ideas. It gives you feedback from your market before you sink a lot of money into a project. SpySee can help you answer questions about product design, pricing strategies, distribution arrangements and marketing plans.

SpySee mystery shoppers come from all walks of life. Our extensive database covers the requirements of our customers whether they would like feedback from a shopper who represents their current customer or one who represents a target market they would like to move into. Shoppers can be educated in the background of the project or they can be given minimal instructions as required. We use questionnaires, focus groups and mystery shops depending on the project goal.