• You will retain your customers and your customers will become advocates for your business
• You will stand out from your competitors
• It makes the workplace more enjoyable – therefore improves staff retention
• It shows your customers they are important
• Customers will enjoy visiting you and and will buy more
• Customer service if done right will create word of mouth advertising
• It is the cheapest form of positive advertising

The following is some ideas on how to keep your customers coming back time and again.

• Be prompt and prepared
• Listen well
• Be kind understanding and empathetic
• Customise
• Make specific recommendations based on what you know and what they are telling you.
• Deliver more than you promise every time
• Be polite and appreciative
• Make your actions fast and positive